Working with keywords

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There are three most popular ways available on the Web now to pay for advertisement - PPC (pay per click), PPC based on keywords and prepayment for a certain time period. Certain time period prepayment could be periodical ( ex. when you pay a certain fee every month) or simply manually defined time range.

A. Adding new keyword listing:

If you have created a campaign with a PPC based on keywords way of payment you need to add the list of the keywords to the campaign. To do that:

1. Choose the "Campaigns" subitem of the main menu "Controls" item;

2. Choose the necessary campaign from the list of campaigns to open this campaign page:

3. Click the button.You will be redirected to the 1st step of the "Listing wizard":

Step1:

a) Enter the name of the keyword list in the "Name" field and keywords in the "Keywords" field;

b) Choose the price type and either :

1. click the button ( in case you've chosen the "Each keyword has its own price" price type) to proceed to the second step:

Step2:

a) Enter the price of each keyword and click the button;

b) If you want to set the same price for several keywords check the checkboxes in front of necessary keywords, enter the price in the "Price" field at the top of the page and click the button;

2. or enter the price in the "Price" field (in case you've chosen the "Same for each keyword" price type) and click the button to proceed to the third step:

Step3:

a) click the button to submit the keyword list data;

B. Editing an existing keyword listing:

1. Choose the "Campaigns" subitem of the main menu "Controls" item;

2. Choose the necessary campaign from the list of campaigns;

3. Click on the listing you want to edit to open the listing page:

4. Click the button;

5. Edit necessary fields and click the button;

C. To delete an existing keyword listing:

1. Choose the "Campaigns" subitem of the main menu "Controls" item;

2. Choose the necessary campaign from the list of campaigns;

3. Check the check box in front of the listing you want to delete and click the button;