imgAnswer Types of reports
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There are three types of statistic reports: general, financial and visitors report.  
To switch over the report types choose the report type in the "Select report" drop-down list and click the DisplayReport button.  
 
1. General report  
This report will provide you with information about general amount of your visitors, leads and clients as well as your general expenditure and income for each of your campaign and action.  
You can also set the time period for which the report will be generated . The default time period is "All time", choose the proper time in the "Data range" drop-down list or click the radio button below the "Date range" drop-down list and specify the period you need, manually, by using time setting controls and click the DisplayReport button:  

DateRangeDrop-Down  

 
2. Financial report  
This report will provide you with detailed information about the general and per-client income; general, per-visitor, per-lead and per- client expenditure; and ROI ( Return On Investment ).  
You can also set the time period for which the report will be generated . The default time period is "All time", choose the proper time in the "Data range" drop-down list or click the radio button below the "Date range" drop-down list and specify the period you need, manually, by using time setting controls and click the DisplayReport button.  
 
3.Visitors report  
This report will provide you with detailed information about the amount of unique and total visitors, clients and leads for your campaigns, as well as visitor- to- client and visitor- to- lead ratio and price per-each lead and price per-each client data.  
You can also set the time period for which the report will be generated . The default time period is "All time", choose the proper time in the "Data range" drop-down list or click the radio button below the "Date range" drop-down list and specify the period you need, manually, by using time setting controls and click the DisplayReport button.