A web surfer clicks on banner, listing, or advertising link that you use in your advertising media.

ROI Tracking Pro catches the click and pursues the web surfer throughout your web site.

ROI tracking Pro marks the user with a cookie and also redirects him to landing page (you can configure a separate landing page for each advertisement).

All visitor actions is being tracked by ROI Tracking Pro.

The user surfs though your web site performing certain actions (such as subscription, purchase, check-out, web form submission, inquiry) and proceeds to the action confirmation page (e.g. "Thank you" page after the purchase).

The image tag (generated by ROI Tracking Pro) on the action confirmation page calls back ROI Tracking Pro

ROI Tracking Pro records the performed action to the database.